The past few months I’ve noticed a trend with my clients and new client inquiries. There’s a misunderstanding between what creates a business and what sustains a business. Doing “all the things” doesn’t guarantee success much less than doing nothing does. There seems to be a new culture of fear of failure that results in the inability to take the actual steps needed to create success.

I’m sure you’ve all heard about setting “SMART” Goals. Meaning; specific, measurable, achievable, results-focused, and time-bound . But before even getting into that part its important to note -- you set your goals on a number of levels :

I know I know, “strategic plan” sounds SO unsexy, and so opposite of creative.