Have you ever heard the saying the best customer is a repeat customer? Before we dive into the high converting re-engagement offers, let’s talk about one of the main audiences you sell them to...your repeat customers! Repeat customers are the key to increasing revenue in your business.

If we're being honest -- the launch starts before...the launch! Before you ever send out an email, you need to set the stage. Let me explain, before every launch, I make sure to get super engaged with my audience (anywhere from 4 -8 weeks before depending on the type of launch).

Math has never been my strong suit, but the #ParetoPrinciple is a constant “temperature check” I use to grow my business. Well, it used to be.