Have you ever heard the saying the best customer is a repeat customer ? Before we dive into the high converting re-engagement offers, let’s talk about one of the main audiences you sell them to... your repeat customers ! Repeat customers are the key to increasing revenue in your business.

If we're being honest -- the launch starts before...the launch! Before you ever send out an email, you need to set the stage. Let me explain, before every launch, I make sure to get super engaged with my audience (anywhere from 4 -8 weeks before depending on the type of launch).

Math has never been my strong suit, but the #ParetoPrinciple is a constant “temperature check” I use to grow my business. Well, it used to be.