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© 2019 by the asha code | washington, dc

the

asha code

brand strategy + business development

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Overview: the asha code

The asha a code is a 4 step process taking you from ideation to execution of your brand, strategically and intentionally. Together we connect the soul of your brand with the heart of your audience. The process takes a holistic approach to your brand, ensuring that everything from your culture, positioning, message, voice, visual identity, and digital expression are all aligned.

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Who Is It Ideal For?

Founders â–µ C-Suite Leaders â–µ Entrepreneurs â–µ Brand & Marketing Teams â–µ Startup Brands â–µ Influencers â–µ Non-Profits

Aspiration

"brand vision"

Craft Brand Story

Develop Vision + Mission Statements

Create & Plan Brand Goal

Strategy

"brand strategy"

Identify Differentiators

Brand Purpose

Collaboration/Partnership Positioning

Heart

"brand message"

Voice + Copy Strategy 

Brand Promise

Brand Essence

Overview Statements

Alignment

"brand identity"

Brand Personality 

Brand Visuals

Design Templates

Website Strategy + Design

Choose One: apply the code

When applying the code, you can choose exactly what your business needs; either the full code, or just the elements you identify.

The Full Code

The Full Code is for you if:

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  • You have a fresh idea and are ready to build out the brand that supports it.

  • You’ve started building your brand, but realized critical pieces are missing. Aka There’s no rhyme to your reason

  • You’ve designed your brand, but realized the true foundation and direction isn’t clear (or missing altogether).

  • You want to build emotional connections with your audience but are lacking the tools and content. 

  • You want a distinct brand identity and voice to convey your brand's personality and essence.

  • You want a specific brand strategy and guidance for expansion, partnerships and collaborations.

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All proposals are custom.

Packages starting at $3500

Build Your Code

Build Your Own Code is for you if:

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  • You have an existing brand that needs refreshing in a few areas.

  • You’ve started building your brand, and want assistance in areas that aren’t your strengths.

  • You want to strengthen your messaging & make sure it's in alignment with your brand.

  • You’ve got an specific brand problem, and want to focus on the fix.

 

Choose Your Element(s):

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  • Pick your desired element(s) for your brand

  • For a strong brand foundation, if selecting Alignment (Brand Identity) bundling with at least one other element is required (Aspiration, Strategy, or Heart).

All proposals are custom.

Bundles Starting at $2000

Ready? Let's do this!

Meet Your Asha Code Team

Ashley "Asha"

Brand Strategist & Designer

Ade

Designer & UX/UI Strategist

Melanie

Editor & Copywriter

Yetti

Logo & Graphic Designer